Over the past 10 years within the fashion industry there has been a trend towards minimalist logos. This trend kick-started by Yves Saint Laurent was soon followed by fashion houses, Calvin Klein, Balenciaga, Balmain and Burberry. The ideology was to make these brands more global by moving away from specific references to their heritage and simplifying their form.

BYBROWN is the exception that proves the rule, going against this trend and making a bold statement with our new logo. Over the years BYBROWN has become an innovator within the world of rainwear. With our tailoring approach we challenge the very boxy silhouette associated with rainwear.

Innovation and movement have always been part of BYBROWN’s DNA. We believe in the power of change and reinvention.
Thus when we saw the opportunity to collaborate on a brand new project, involving both our fashion expertise and our care for eco-responsibility, we just had to do it!

Join the Pipe is an Amsterdam-based community of tap water drinkers.
This foundation is committed to a world with less plastic waste, and in which everyone, everywhere in the world, has access to safe drinking water.
They promote drinking tap water from reusable bottles and refill stations.
In 2021 Join the Pipe sent six sea containers with bottles and water stations to Benin, Kenya en Gambia.
The foundation uses 100% of their profits in developing countries, promoting clean drinking water, healthy living conditions and tackling plastic pollution at its source.

We are happy to collaborate with Join the Pipe, supporting their work in the form of a customised BYBROWN reusable bottle.

BYBROWN is not selling the bottles for profit but are providing you with the opportunity to donate to this very worthwhile cause.
For every bottle that you buy a bottle is donated to a school in Africa providing the children with a sustainable way to carry drinking water and educating
them on the distribution of water and the problems around single use plastics, showing how the local community can be part of the solution.

When buying a BYBROWN coat you have the choice to receive a water bottle for free, BYBROWN will make a donation to Join the Pipe on your behalf.

Buy a bottle and donate to join the pipe.

The BYBROWN bottle is available on our website, just click this link.

We are proud to announce that we have been selected as final participants in the WORTH II partnership project with "Rent the Rain.

We are collaborating with Hotel V and their guests at Hotel V Fizeaustraat can now explore Amsterdam in style, renting a premium, technical raincoat during their stay. This forward thinking, 3-month rental project started at the beginning of April, giving the guests protection in case of bad weather, and let's face it, the weather can be a little unpredictable when visiting Amsterdam!

How it works

The coats can be pre-booked before the guest’s stay or at reception on arrival. When a guest decides to make use of the rental service, the coat is personally delivered to them at the beginning of their stay. They can then fully enjoy Amsterdam in style, whatever the weather. When checking out, they hand the raincoat back in at reception, paying for the coat rental together with their hotel bill and continue their journey, carefree.

We are very happy to be collaborating with Macedonian-based software developer SOLS. In the next 6 months we will co-develop and implement a new sustainable business model; from single ownership to communal ownership and sharing. In this project we will develop an inclusive coat rental service that is durable and recyclable, herewith reducing single-use plastic, stimulating efficient use of resources, and shifting the consumers’ relationship with clothes. Through the rental service, we offer a convenient service that promotes circularity. Rental offers alternative ideas about consumption, moving away from ownership, and creating social impact. By replacing single-use ponchos and short-life umbrellas with recycled raincoats, we avoid waste and reduce CO2 emissions, water usage, and human toxicity potential (HTP) in production. The positive impact of our business case is further reinforced making the first steps towards a fully circular loop in which the 100% mono-polyester raincoats are up-cycled. With both SOLS’ and BYBROWN’s mission toward transforming the current fashion industries’ consumption patterns, we are very much looking forward to our collaboration. With the support and backing of the WORTH project, we believe we can challenge the status quo and contribute to the necessary change.

This initiative is supported by WORTH Partnership Project and is funded by the COSME program of the European Union for the Competitiveness of Enterprises and Small and Medium-Sized Enterprises (SMEs).

BYBROWN presented the current collection ‘Duplicate’, designed in collaboration with the artist Marnix Postma at Palazzo Morando as one of the seven international designers featured in The Next Green Talent. The grand opening took place on Thursday 22nd February and the exhibition was open to the public on 23rd and 24th February during Milan fashion week.

This eighth edition of The Next Green Talent by Vogue Italia and YOOX was dedicated to talents who focus on sustainability. The platform stands as a reference for responsible fashion consumers around the globe.

Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt for VOGUE ITALIA, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.

To read the interview with Melanie Brown on Vogue Italia and find out more about the collaboration with Marnix Postma click here.

Teaming up with Lena Library, BYBROWN is now available for renting. Visit the Lena Library store in the heart of Amsterdam or go to the web-shop.

The future of sustainable fashion is about renting our clothes and buying consciously. We have to re-think our choices and rental offers a promising, new solution to textile waste.

'Fashion is about the look and feel that clothes give you; a reflection of the individual and society. Sustainability is part of this reflection.'- Melanie Brown

LENA was founded in 2014 and is one of the first shops to introduce a loan model within the fashion industry.

“We believe in the transition to a circular fashion system, where we focus on extending the lifespan of clothing. In this way we reduce excessive amounts of purchases and utilise existing clothing more efficiently. In actual terms, this means less overproduction and less textile waste.”- Lena Library

Clothing can be borrowed via the pay-as-you-borrow system. This makes it possible to borrow flexibly and easily without being tied to anything. Each item of clothing has a daily price and can be borrowed for as long as desired. If you fall in love with a borrowed garment and you want to purchase it, you can do so with a try-before-you-buy discount.

LENA is opgericht in 2014 en introduceert als een van de eersten een leenmodel binnen de mode industrie. Wij geloven in de transitie naar een circulair mode systeem, waarbij wij ons richten op levensduurverlenging van kleding. Hiermee dringen we buitensporige hoeveelheden aankopen terug en maken efficienter gebruik van alle kleding die er al is. Dat betekent heel concreet minder overproductie en minder textielafval.
Kleding kan geleend worden via het pay-as-you-borrow systeem. Hiermee kan heel flexibel en laagdrempelig geleend worden zonder ergens aan vast te zitten. Elk kledingstuk heeft een dagprijs en mag zo lang geleend worden als gewenst. Indien een kledingstuk zo goed bevalt kan het ook aangeschaft en ontvangt de klant een try-before-you-buy korting op de aankoop.
Kleding kan online geleend worden via onze webshop of kom langs in onze fysieke winkel in hartje Amsterdam.

Altijd de perfecte outfit zonder overvolle kledingkast.

Find out more by visitingLena library's website.

Now in its 8th year, the European Social Innovation Competition acts as a beacon for social innovators in Europe, facilitating a network of radical innovators shaping society for the better. Over the last few years, the competition has mobilised thousands of Europeans in an effort to create more social, environmental and economic value in our communities.
This year, the competition is themed 'Reimagine Fashion': Changing behaviours for sustainable fashion and we are happy to announce that BYBROWN was selected as a semi-finalist.

As a sustainable brand, striving to support a more circular economy, in this project we re-evaluate the true purpose of the raincoat by developing an inclusive product which is durable, 100% recyclable and rentable.
BYBROWN’s plan is to distribute the unisex, circular coat ‘CONNECT’ to Amsterdam hotels, offering hotel guests a rented raincoat on rainy days, thus offering them a more sustainable way to travel.
The idea is to move away from ownership and take the next step towards circularity, making a true impact on the use of resources and consumption attitudes.
BYBROWN’s success over the years has been driven by our aim to innovate in our design and supply chain, striving for transparency towards our consumers.

If you would like to read more about the competition in Dutch please take a look at the article from Fashion United.

Print artist Marnix Postma, an Amsterdam based artist who dedicates his work to the exploration of grids, layering and colour, takes his inspiration from the ZERO art movement. Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt for VOGUE ITALIA, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.

In a bid to reduce our carbon footprint and environmental impact on this sustainable project, we printed everything on our doorstep with AGA Lab, BOUW Amsterdam. It was also crucial for us to use only water-based ink, to reduce any toxins from our special collection and keep our garments as clean as possible.

The screens were made, the ink was spread and from then on it was sheer delight. We are also excited about the fact that all of our materials used in the project are sustainable, with a mixture of organic modal and dead stock organic cotton blended with milk fibre.

Channelling a 'Zero' concept creates an uncluttered, infinite feeling of squares and grids in Postma's work. Naturally, in our collaboration, we worked with the hand printed work of Marnix, adding the BYBROWN touch in form and execution.

As of April the guests at Hotel V Fizeaustraat can explore Amsterdam in style, renting a premium, technical raincoat during their stay. This is thanks to a unique collaboration between the rainwear brand, BYBROWN and Hotel V.

This forward thinking rental project, RENT THE RAIN, was launched at the beginning of April, giving guests protection in case of bad weather, and let's face it, the weather can be a little unpredictable when visiting Amsterdam!

RENT THE RAIN enables customers to pre-book a coat before their stay or alternatively book a coat on arrival. This collaboration allows you to be part of a new responsible approach in the sharing economy whilst remaining protected in style.

Upon rental the coat is personally delivered to the guest at the beginning of their stay, adding an element of fun and surprise to their Hotel V experience. You can then fully enjoy Amsterdam in style, whatever the weather. When checking out, you hand the raincoat back in at reception, paying for the coat rental together with your hotel bill and continue your journey carefree.

Hotel V & The Lobby is founded by true Amsterdammers - city lovers at heart - with a fierce passion for the authentic and inspiring characteristics of their city. ‘We work hard to make you love our city like we do. From the food we eat and the streets we roam through, to the people we meet and the places we sleep at. We want you to be your most authentic self while moving – preferably biking – around and making new memories as you go. We are aware the Dutch weather can make it feel like a challenge at times, but that shouldn’t stop you from taking on this exciting journey. That’s why we partnered up with BYBROWN and offer our guests the opportunity to rent a sustainable raincoat whenever those typical, rain clouds decide to knock on our door. You can be prepared for the weather in style, everywhere you go.’

Visit RENT THE RAIN on Hotel V's website here

‘Rental addresses the environmental issues of using virgin materials and reducing the amount of fabric that ends up in landfill each year, by intensifying the usage of one singular garment by distributing it to more than one end user. This drastically minimises the environmental output of CO2 and water consumption by avoiding volume output and ensuring a durable and efficient usage of resources. This rental system has the added benefit of replacing single-use plastic rain ponchos and short-life umbrellas that hotel guests tend to use when travelling abroad. For tourists who unexpectedly have to deal with rain, renting a raincoat is a practical and yet durable alternative.'

The Serres Séparées are a corona inspired extension of Mediamatic’s restaurant. In private little greenhouses for two or four persons, you can share a fine dining experience with your intimi. In French a separate room in a restaurant or bar is traditionally named "chambre séparée" which suggests a sexy kind of intimacy. Mediamatic have decided to name their greenhouses in French too, although what happens inside will be a lot more public…

If it happens to be raining during your meal your waiters and waitresses will be kept dry and cheerful in our Agile raindress, whose design and social grace is very much in keeping with this special experience.

For the reopening of the serres Mediamatic has teamed up with guest chef Elmer Kesseler. Cooking at the forefront of vegan cuisine, he will provide a sensorial plant based menu, composed with seasonal and local produce and enriched with self foraged wild plants and fresh ingredients from Mediamatic’s own Aquaponics greenhouse.

Thank you to Mediamatic for the collaboration!

Book your Serres Séparées experience on the link now. Mediamatic Serres Séparées