'BYBROWN has a unique vision on contemporary fashion and is sustainable which nowadays is fundamental to a better future.'
Sozzani Maino, Head of Vogue Talents at Vogue Italia.
Rainwear made with technical design in mind, Amsterdam-based BYBROWN, founded by British designer Melanie Brown, combines craftsmanship with contemporary, raw elegance. The garments have strong constructed forms, giving the clothes a minimalist attitude, where unexpected details add a playful element. Within the tailored lines there lays a soft tension, a dualism, which captures the essence of BYBROWN.
Inspired by the nature of water, BYBROWN dedicates each collection to the movement, life and power of rain, naming designs and sketching silhouettes based on this Earth essential.
With a core-collection at the helm, fresh seasonal additions, often in collaboration with local artists and print designers, build on each collection annually. Produced in limited quantities, each design series is made up from technical and recycled fabrics, produced with laser cutting and heat sealing technology.
The leading silhouette, the 2014 Raindress became the winner of the International A’design Award and was the first BYBROWN piece to substitute the predictable boxy shape of all-weather gear with an engineered, tailored look for women.
BYBROWN reflects the individuality of the strong, sensual, discerning woman, offering her protection. This allows her to express her state of mind in all the extremities that her environment may throw at her.
As one of the more sustainably driven labels of the moment BYBROWN has featured on Dezeen, YOOX, Vogue Italia, British Vogue and L’Officiel, press generated by Melanie’s look at production as key to creating a circular fashion industry.
An unexpected tale in engineered rainwear with a tailored edge, BYBROWN continues to reinvent the idea of outdoor protection, using technology, sustainability and fashion as its guiding force.