FREE SHIPPING WORLDWIDE ON ALL OUR COATS FREE SHIPPING WITHIN EUROPE ON ALL OUR COATS

Raincoat

Mediamatic x BYBROWN

Mediamatic x BYBROWN
media matic in Amsterdam

The Serres Séparées are a corona inspired extension of Mediamatic’s restaurant. In private little greenhouses for two or four persons, you can share a fine dining experience with your intimi. In French a separate room in a restaurant or bar is traditionally named "chambre séparée" which suggests a sexy kind of intimacy. Mediamatic have decided to name their greenhouses in French too, although what happens inside will be a lot more public…

If it happens to be raining during your meal your waiters and waitresses will be kept dry and cheerful in our Agile raindress, whose design and social grace is very much in keeping with this special experience.

wearing bybrown Agile black raindress designed for cycling being warn at Serres Séparées  at mediamatic restuarant

WEARING THE RAINDRESS AT SERRES SEPAREES AT MEDIAMATIC

wearing bybrown Agile black raindress designed for cycling being warn at Serres Séparées  at mediamatic restaurant

WEARING THE RAINDRESS AT SERRES SEPAREES AT MEDIAMATIC

For the reopening of the serres Mediamatic has teamed up with guest chef Elmer Kesseler. Cooking at the forefront of vegan cuisine, he will provide a sensorial plant based menu, composed with seasonal and local produce and enriched with self foraged wild plants and fresh ingredients from Mediamatic’s own Aquaponics greenhouse.

Thank you to Mediamatic for the collaboration!

Book your Serres Séparées experience on the link now. Mediamatic Serres Séparées

Continue reading

The Bag Project

The Bag Project
bags

 

As consumers we have a choice about where and how we spend our money. The consumerist society that we live in encourages us to constantly buy more rather than making conscious decisions on items that we do purchase. We believe that quality, durability and longevity should, in the ideal world, influences our purchasing decisions.
Last year we at BYBROWN collected “rubbish” from a multi day camping festival based in the Netherlands. From this festival we came back to our atelier in Amsterdam to repurpose leftover and discarded camping gear that festival goers had abandoned at the location.

 

 

collecting waste from festival

 

 We wanted to make an effort to upcycle these perfectly functioning tents and mattresses that were now seen as waste and this in turn was how the BAG PROJECT was born. We developed patterns for a variety of bags and then got to work producing them.

We endeavour to encourage us all as individuals to reflect on our own relationship to the items that we buy and think of how we can increase their longevity and discard them when they are no longer serving us. Do we donate them? Do we upcycle them?

These bags will be offered as a premium alternative to a paper bag with the purchase of a coat at our Berenstraat Pop up, that you will be hearing about very soon.

Continue reading

Vogue Italia X BYBROWN

Vogue Italia X BYBROWN

BYBROWN presented the current collection ‘Duplicate’, designed in collaboration with the artist Marnix Postma at Palazzo Morando as one of the seven international designers featured in The Next Green Talent. The grand opening took place on Thursday 22nd February and the exhibition was open to the public on 23rd and 24th February during Milan fashion week.

This eighth edition of The Next Green Talent by Vogue Italia and YOOX was dedicated to talents who focus on sustainability. The platform stands as a reference for responsible fashion consumers around the globe.

EMANUELE FARNETI, SARA SOZZANI MAINO AND FEDERICO MARCHETTI WITH THE DESIGNERS

ANNA WINTOUR, FEDERICO MARCHETTI, EMANUELE FARNETI

Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt for VOGUE ITALIA, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.

To read the interview with Melanie Brown on Vogue Italia and find out more about the collaboration with Marnix Postma click here.

MELANIE BROWN, MARNIX POSTMA

CHLOE GRACE MORETZ, EMANUELE FARNETI

Continue reading

Paris Fashion Week

Paris Fashion Week
model wearing rain barrier in presentation at Paris Fashion week

Presented at the launch of WE ARE MUZE, a Dutch fashion collective together with three other labels, Electric Co by Conny Groenenwegen, Jessica Joyce and LoveLuha. The official debut took place in the beautiful and imposing Hôtel d’Avaray, the residence of the ambassador of the Kingdom of the Netherlands in Paris.

The BYBROWN presentation was an ode to the tenacity of nature, looking at  natures capacity to always finds a way however difficult urban mankind makes it for her. This co-existence creates an energy, the regeneration of nature, its necessity for our well being, which represents hope.

model wearing rain barrier at presentation at Paris Fashion week
model wearing rain barrier at presentation at Paris Fashion week

The presentation consists of three models all together inside/ wearing the RAINBARRIER. The Rainbarrier is a protection of thin PU, transparent plastic which allows the three women to act together as one organism, in contact with each other, breathing and reacting together. They each are dressed in their own BYBROWN outfit and are protected from the damp, unfriendly, even scary world outside. They have to co-exist together in the barrier. They feel good, strong, energised and protected with in an uneasy harmony.

There are split-second moments of unease, discomfort as they are reminded that they are separate, sometimes not working with each other but against each other. There are nano moments when their connection represents a kind of struggle, there is an unrest which is apparent in the way the models move in sudden jerky movements. These moments are a contradicts to the over the acceptance of their co-existence that is harmonious most of the time.

model wearing rain barrier at presentation at Paris Fashion week
model wearing rain barrier at presentation at Paris Fashion week
model wearing the rain barrier at presentation at Paris Fashion week

WE ARE MUZE takes its name from a whimsical persona that the designers have sculpted together, their muse, who allows them to showcase their individuality and strength. We Are Muze functions as a platform that offers possibilities to share experience and knowledge and for designers to join forces.

The collective has a fluid construction allowing it to work with artists in photography, film, dance, graphic design and other fields. The designers aspire to touch the senses, spark the imagination and use their muse as a language to develop new dialogues.

model wearing rain barrier at presentation at Paris Fashion week
model wearing rain barrier at presentation at Paris Fashion week

It is supported by the Netherlands Enterprise Agency through the Partners for International Business Programme, promoting Dutch fashion in France.

Continue reading
Recent posts