This eighth edition of The Next Green Talent by Vogue Italia and YOOX was dedicated to talents who focus on sustainability. The platform stands as a reference for responsible fashion consumers around the globe.
EMANUELE FARNETI, SARA SOZZANI MAINO AND FEDERICO MARCHETTI WITH THE DESIGNERS
ANNA WINTOUR, FEDERICO MARCHETTI, EMANUELE FARNETI
Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt for VOGUE ITALIA, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.
To read the interview with Melanie Brown on Vogue Italia and find out more about the collaboration with Marnix Postma click here.
MELANIE BROWN, MARNIX POSTMA
CHLOE GRACE MORETZ, EMANUELE FARNETI