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VOGUE ITALIA | YOOX MILAN FASHION WEEK

 

 




 

BYBROWN presented the current collection ‘Duplicate’, designed in collaboration with the artist Marnix Postma at Palazzo Morando as one of the seven international designers featured in The Next Green Talent. The grand opening took place on Thursday 22nd February and the exhibition was open to the public on 23rd and 24th February during Milan fashion week.

This eighth edition of The Next Green Talent by Vogue Italia and YOOX was dedicated to talents who focus on sustainability. The platform stands as a reference for responsible fashion consumers around the globe.










 

Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.

To read the interview with Melanie Brown on Vogue Italia and find out more about the collaboration with Marnix Postma click here.