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THE LAUNCH OF THE RAINDRESS

Two-years in the making, the hotly anticipated, Dutch-designed Raindress was launched to resounding applause yesterday in Amsterdam’s Azzurro Due.

Form, fashion and function combine in the Raindress BYBROWN. The world’s first, designer wet weather dress.

Designer Melanie Brown, demonstrated salon-style, the way in which her raindress will change the face of urban cycling this coming winter. 'I want a woman to put on the Raindressand feel empowered, ultimately igniting her and her surroundings to perceive the rain as a positive given… something worth dressing up for', said Melanie.

Engineered with urban cycling in mind, designed to compliment and developed to keep dry – the BYBROWN Raindress has been collecting a strong following ever since its first reveal during Mercedes Benz Fashion Week Amsterdam SS15. Bluesign® industry approved for its innovative fabrication, the Raindress is 100% Waterproof, 100% Windproof and made out of a breathable membrane fabric – so the risk of perspiring is minimal.

Since MBFWA, the Raindress has gone on to receive Silver from The International A’Design Award category in fashion, apparel and garment design for its innovative approach in performance garment design. Designer Melanie Brown has been working at marrying style and functionality through new fabrications, compact stow-away capability and most of all, a key silhouette.



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November 2014