As consumers we have a choice about where and how we spend our money. The consumerist society that we live in encourages us to constantly buy more rather than making conscious decisions on items that we do purchase. We believe that quality, durability and longevity should, in the ideal world, influences our purchasing decisions.
Last year we at BYBROWN collected “rubbish” from a multi day camping festival based in the Netherlands. From this festival we came back to our atelier in Amsterdam to repurpose leftover and discarded camping gear that festival goers had abandoned at the location.
We wanted to make an effort to upcycle these perfectly functioning tents and mattresses that were now seen as waste and this in turn was how the BAG PROJECT was born. We developed patterns for a variety of bags and then got to work producing them.
We endeavour to encourage us all as individuals to reflect on our own relationship to the items that we buy and think of how we can increase their longevity and discard them when they are no longer serving us. Do we donate them? Do we upcycle them?
These bags will be offered as a premium alternative to a paper bag with the purchase of a coat at our Berenstraat Pop up, that you will be hearing about very soon.