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WORTH II

We are proud to announce that we have been selected as final participants in the WORTH II partnership project with "Rent the Rain."

We are very happy to be collaborating with Macedonian-based software developer SOLS. In the next 6 months we will co-develop and implement a new sustainable business model; from single ownership to communal ownership and sharing. In this project we will develop an inclusive coat rental service that is durable and recyclable, herewith reducing single-use plastic, stimulating efficient use of resources, and shifting the consumers’ relationship with clothes. Through the rental service, we offer a convenient service that promotes circularity. Rental offers alternative ideas about consumption, moving away from ownership, and creating social impact. By replacing single-use ponchos and short-life umbrellas with recycled raincoats, we avoid waste and reduce CO2 emissions, water usage, and human toxicity potential (HTP) in production. The positive impact of our business case is further reinforced making the first steps towards a fully circular loop in which the 100% mono-polyester raincoats are up-cycled. With both SOLS’ and BYBROWN’s mission toward transforming the current fashion industries’ consumption patterns, we are very much looking forward to our collaboration. With the support and backing of the WORTH project, we believe we can challenge the status quo and contribute to the necessary change.

This initiative is supported by WORTH Partnership Project and is funded by the COSME program of the European Union for the Competitiveness of Enterprises and Small and Medium-Sized Enterprises (SMEs).