LENA x BYBROWN

PLEASE NOTE : ORDERS MADE TODAY WILL NOT BE POSTED UNTIL MONDAY 9TH AUGUST DUE TO HOLIDAYS ORDERS MADE TODAY WILL NOT BE POSTED UNTIL MONDAY 9TH AUGUST DUE TO HOLIDAYS : OUR APOLOGISES FOR ANY INCONVENIENCE.
BYBROWN rainwear now available for renting at Lena Library in Amsterdam,

Teaming up with Lena Library, BYBROWN is now available for renting. Visit the Lena Library store in the heart of Amsterdam or go to the web-shop.

The future of sustainable fashion is about renting our clothes and buying consciously. We have to re-think our choices and rental offers a promising, new solution to textile waste.

'Fashion is about the look and feel that clothes give you; a reflection of the individual and society. Sustainability is part of this reflection.'- Melanie Brown

LENA was founded in 2014 and is one of the first shops to introduce a loan model within the fashion industry.

“We believe in the transition to a circular fashion system, where we focus on extending the lifespan of clothing. In this way we reduce excessive amounts of purchases and utilise existing clothing more efficiently. In actual terms, this means less overproduction and less textile waste.”- Lena Library

Clothing can be borrowed via the pay-as-you-borrow system. This makes it possible to borrow flexibly and easily without being tied to anything. Each item of clothing has a daily price and can be borrowed for as long as desired. If you fall in love with a borrowed garment and you want to purchase it, you can do so with a try-before-you-buy discount.

Lena Library store on westerstraat in Amsterdam

RENTING RETAIL

Westerstraat 174 in Amsterdam, Lena library for clothing rental

WESTERSTRAAT 174

LENA is opgericht in 2014 en introduceert als een van de eersten een leenmodel binnen de mode industrie. Wij geloven in de transitie naar een circulair mode systeem, waarbij wij ons richten op levensduurverlenging van kleding. Hiermee dringen we buitensporige hoeveelheden aankopen terug en maken efficienter gebruik van alle kleding die er al is. Dat betekent heel concreet minder overproductie en minder textielafval.
Kleding kan geleend worden via het pay-as-you-borrow systeem. Hiermee kan heel flexibel en laagdrempelig geleend worden zonder ergens aan vast te zitten. Elk kledingstuk heeft een dagprijs en mag zo lang geleend worden als gewenst. Indien een kledingstuk zo goed bevalt kan het ook aangeschaft en ontvangt de klant een try-before-you-buy korting op de aankoop.
Kleding kan online geleend worden via onze webshop of kom langs in onze fysieke winkel in hartje Amsterdam.

Altijd de perfecte outfit zonder overvolle kledingkast.

Find out more by visiting Lena library's website.