Print artist Marnix Postma, an Amsterdam based artist who dedicates his work to the exploration of grids, layering and colour, takes his inspiration from the ZERO art movement. Teaming up with artist Marnix Postma, BYBROWN has designed an eco-friendly t-shirt for VOGUE ITALIA, which is available exclusively on the YOOXGEN web-shop. The t-shirt is made from deadstock modal, milk fibre and organic cotton. Marnix Postma hand printed the t-shirts with water-based ink, giving each individual t-shirt a unique touch. We used the slogan 'RESPECT BEYOND RAIN' referring to BYBROWN's belief that we have to take positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.
Channelling a 'Zero' concept creates an uncluttered, infinite feeling of squares and grids in Postma's work. Naturally, in our collaboration, we worked with the hand printed work of Marnix, adding the BYBROWN touch in form and execution.
Using Marnix's medium of screen printing, we decided to print on fabric to marry his prints with our engineered garments.
In a bid to reduce our carbon footprint and environmental impact on this sustainable project, we printed everything on our doorstep with AGA Lab, BOUW Amsterdam. It was also crucial for us to use only water-based ink, to reduce any toxins from our special collection and keep our garments as clean as possible.
The screens were made, the ink was spread and from then on it was sheer delight. We are also excited about the fact that all of our materials used in the project are sustainable, with a mixture of organic modal and dead stock organic cotton blended with milk fibre.