Innovation and movement have always been part of BYBROWN’s DNA. We believe in the power of change and reinvention.
Thus when we saw the opportunity to collaborate on a brand new project, involving both our fashion expertise and our care for eco-responsibility, we just had to do it!
And so our t-shirt BLAZE project came to be. A unique limited-edition of t-shirts, in collaboration with visual artist Marnix Postma.
The collaboration combines our expertise in tailoring and design with the proficiency of Postma’s printing techniques.
Our logo is unsurprisingly the highlight of the Blaze t-shirt. It reinforces the bold statement of non-conformity and endless creativity.
Using water based inks, the logo is hand-printed on the front of the t-shirt using a silk screen technique, where a raster gives the t-shirt a punky effect.
It creates a complementary contrast with the Lenzing® tencel yarns which have a silky smoothness that gives the fabric a luxurious feel and appearance.
WORK BY MARNIX POSTMA
MIKEY T-SHIRT
This collaboration was also an opportunity for Marnix Postma to create his own line of t-shirts, MICKEY. We brought to the table our tailoring skills and production competence, working with Marnix on his black t-shirts with his signature logo. The yellow, double embroidered logo represents Marnix’ visual language, developed over years of experimentation and practice.