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The Sustainable Story

VOGUE ITALIA | Photography by Martina Giammaria
Exclusive BYBROWN x Marnix Postma T-SHIRT, exclusively designed for VOGUE ITALIA | YOOX

A brand that works with Bluesign® approved materials, caring for the environment and people, BYBROWN incorporates sustainable practice into all collections; in the materials, the production and the design process. The brand promotes material innovation using everything from recycled coffee grounds, milk bacteria, recycled polyester and recycled wool.

Fashion is the second most polluting industry in the world and although this can’t be changed in one go, at BYBROWN we believe in taking positive steps towards a sustainable transformation. Taking positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.

The future is about recycling and using as few virgin materials as possible. We are currently in the process of developing our first recyclable coat, starting the evolvement of a circular business. We do all our production with our certified European partners.

BYBROWN is a founding partner of the forward-thinking project ReBlend, a Dutch-based initiative, which aims to produce yarns and fabrics by recycling blended textile waste. It is a joint cooperation with partners Sympany, Texperium, Ahrend, Recover/Hilatures Feree, Van de Acker, Karin Marseille, Knit Wear Lab, Linnemore Nefdt, Anita de Wit, Joanneke Lootsma and BYBROWN.