A brand that works with Bluesign® approved materials, caring for the environment and people, BYBROWN incorporates sustainable practice into all collections; in the materials, the production and the design process. The brand promotes material innovation using everything from recycled coffee grounds, milk bacteria, recycled polyester and recycled wool.
Our main technical fabric is made of coffee grounds developed by S Cafe. There are plenty of benefits of using coffee grounds in our garments such as anti-odour properties, UV ray protection, and fast drying rates.
We are always interested in developing innovative and sustainable textiles. One exciting collaboration was with the print artist Marnix Postma exclusively for VOGUE ITALIA. We designed a t-shirt made from a mixture of milk fibre and organic cotton blend, and modal.
BYBROWN is a founding partner of the forward-thinking project ReBlend, a Dutch-based initiative, which aims to produce yarns and fabrics by recycling blended textile waste.
‘Fashion is about the look and feels that clothes give; a reflection of the individual and society. Sustainability is part of this reflection.’
Fashion is an extremely polluting industry; three-fifths of clothes end up in landfill or the incinerator, 8% of the world's greenhouse gases are produced by the industry, 20 to 25% of globally produced chemical compounds are utilized in the textile-finishing industry contaminating water and soil. Although this can’t be changed in one go, at BYBROWN we believe in taking positive steps towards a sustainable transformation. Taking positive steps in sustainable production, consumption and post-consumption, creating awareness and spreading sustainable values.
The future is about recycling and using as few virgin materials as possible. We are currently in the process of developing our first recyclable coat, starting the evolvement of a circular business.