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DESIGN MUSEUM GENT



The IMF Foundation have created a major exhibition dedicated to the contemporary design of the bicycle "Bike Future Design" and we are honoured to be involved. The exhibition is currently being hosted at the Design Museum Gent in Belgium until 23rd October 2016.

The BYBROWN raindress is being shown as part of the exhibition which presents contemporary bicycle models, prototypes experimenting with unusual materials and functions, cargo bikes as well as accessories which will revolutionise mobility in the near future.

Bike to the Future is a joint effort of Design Museum Gent and the IMF Foundation curated by Thomas Blanca Wittouck and Elisabetta Pizu, which offers a glimpse of the future of the bike. Both talent and inventiveness are the driving forces behind this exhibition, where brilliant ideas and ingenious prototypes are key. By combining form and technology in different ways, designers reinvent the bike time and again. The result is a photo finish of design exquisite craftsmanship and industry.

The bicycle has been an icon since World War II. No longer a frame with two wheels, it is a symbol of a sustainable and sporty future. The visitors to the exhibition will discover all aspects of cycling in a unique story.

The exhibition showcases contemporary models, such as the electric bike 'M.A.S.S' by Philippe Strack as well as prototypes and experiments with unusual materials and functions.