Copy of TECHNICALITY & FUNCTIONALITY

Copy of TECHNICALITY & FUNCTIONALITY

ENGINEERED TAILORING


Creating a space where technical performance and urban fashion merge, the brand designs sustainably responsible outerwear aimed specifically at women. They reinvent in what is traditionally a masculine category and substitute the predictable boxy shape of all-weather gear with elegant, tailored designs.
Not your usual urban coats, designs are always technically outstanding, with the AGILE raindress winning the International A’design Award in 2014 for its innovation in cycling garments. All coats encourage women to get out there whatever the weather.
Technical design is also seen in the heat-fused protected pockets, thermal sealing and laser cut finishing with innovative design features like tailored capes, streamlined hoods and extra mobility-inspired gussets. In order to facilitate a slow fashion approach everything is designed and made to last.

TECHNICAL MATERIAL

All our materials are certified Bluesign® industry approved, caring for the environment and people. Further to this, BYBROWN uses technical, innovative, membraned fabrics. These fabrics are either 2 or 3 layered bonded materials. The 3 layered materials have an inner layer made of S.Cafe where recycled coffee grounds are combined with certified recycled PET and processed into special fibres which are woven into this great performance material. S.Cafe is fast-drying, has natural odour-control, offers UV protection and is also eco-friendly. a technical material made from recycled coffee grounds and recycled polyester.

WATERPROOF AND BREATHABLE

Our membraned fabric ensures that we provide you with rainwear that remains waterproof (water column of 10,000mm) and breathable.

What is a 10,000mm water column? This means that if you put a square tube with inner dimensions of 1” x 1” over a piece of our fabric, you could fill it with water to a height of 10,000 mm (32.8 feet) before water would begin to leak through.

A rating of up to 10K is enough to handle average rain for urban use. Urban as opposed to performance wear that has to perform for many hours at a time.

Water resistance and breathability are two forces constantly at odds with one another. As a rule, to have 100 percent of either, you have to have zero percent of the other, so we look for a balance in between.

The fabric also has a DWR (durable water repellent) C6 W/R coating to increase surface repellency. This is the 'least harmful' fluorocarbon with by-products that break down faster in the environment and with less potential toxicity over time to humans, wildlife and fish than C8 and C10. We are aware of this problem and will be the first to adapt a more sustainable alternative when it comes on the market.

The fabrics contain NO PFOAs or PFOs.

 


BYBROWN strives to reinvent the idea of outdoor protection using technology, sustainability and fashion as our guiding force, elevating rainwear beyond merely a protector.