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BYBROWN LAUNCHES ON YOOX

 

The BYBROWN and YOOX collaboration continue, with the latest collection Duplicate launching exclusively to the platform. Duplicate is now available in more than 100 countries on the online retail platform.

As one of the most contemporary high-end online retailers around today, the Italian ‘e-tailer’ YOOX.com has been the launching pad for many undiscovered fashion labels through YOOXYGEN. YOOXYGEN represents hand-picked labels at both a launch event with VOGUE ITALIA during Milan Fashion Week and online.

BYBROWN is one of VOGUE ITALIA and YOOX's brand of choice. Head of Vogue Talents at Vogue Italia, Sara Sozzani Maino explains the choice:
'BYBROWN has a unique vision on contemporary fashion and is sustainable which nowadays is fundamental to a better future.'

There are 9 exclusives pieces of rainwear and outerwear available on the YOOXYGEN platform. With a cocooning cold weather coat and lightweight zip-up coat as two pieces on offer, genderless, technical wear will once again educate YOOX shoppers as to the BYBROWN philosophy. With prints made in collaboration with artist Marnix Postma, the collections colour palate is vibrant with a base of black, navy and pepper green. Of course, the timeless Raindress, from the core collection, sits alongside the Duplicate collection on YOOX.













Also available on YOOX is The BYBROWN T-shirt, which is part of the limited edition collection created by YOOX and Vogue Italia for 'The Next Green Talents 2018'.
Discover the whole collection here.

Special thanks to the Vogue Italia and YOOX teams.