BYBROWN, as part of the collective We Are Muze, is joining creative forces with the photographer Cheryl Schurgers for the Spring/Summer 2018 campaign.
This collaboration will take the form of an editorial shoot and a performance at Atelier Néerlandais during Paris Fashion Week in September.
The concept follows Cheryl’s practice as a photographer, which explores the ways images influence our identity. She plays with the ideas of alter ego and multiple identities by placing herself as both the artist and the subject of her work, which is known for her uncanny poses.
We Are Muze is currently searching for ‘Cheryls’ to participate in the editorial shoot in June, so if you see yourself as a Cheryl, check out the call poster below and apply to join us on our creative journey.
More info on wearemuze.com