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  • FORCE COLLECTION PRESENTED IN PARIS
  • Melanie Brown
FORCE COLLECTION PRESENTED IN PARIS
Can you dive into water from a height?

BYBROWN's powerful new collection has played with the idea of freedom and fears, establishing the relationship between both emotions, which have informed the shapes, fabrics and trims of the new collection.

What is true freedom? Is it when you are at safety or is it when you are pushed out of your comfort zone into a new dimension, to grow stronger? The rope in the collection encapsulates the tension between control and freedom: the rope can be seen as an element to suppress your freedom, keeping you captive or it can be seen as an element that provides you with security, giving you the safety to express your freedom and push your boundaries.

 

Art direction - Robert Risteski   Photography - Jasper Rens van Es   Make up and hair - Mascha Meijer   Model – Lucinda Schaefers   Production - Melina Dubois

To find more images of the collection FORCE SS18 click here.

 

Last week, we stormed through Paris Fashion Week with our SS18 collection FORCE, presenting our powerful new season pieces in Atelier Neerlandais and Tranoi trade show. As you may already know, BYBROWN is part of the Dutch fashion collective, We Are Muze and together we presented our individual collections at Paris Fashion Week. The collective teamed up with budding designer Dewi Vingerling, genderless footwear brand Peterson + Stoop and artist Cheryl Schurgers to create an unforgettable performance at the Atelier Neerlandais.

 

The presentation took us on a journey with Cheryl, who focuses on identity portrayed through the media. All the models were given black wigs to embody Cheryl's image and they were restricted to positions that only Cheryl chose. This emphasised the way in which personalities are manipulated and controlled to be the same through the media.

To find more FORCE SS18 images click here.

 

 

  • Melanie Brown

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