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  • THE RAINDRESS LAUNCH @ AZZURRO DUE
  • Melanie Brown
THE RAINDRESS LAUNCH @ AZZURRO DUE


Form, fashion and function combine in  the Raindress BYBROWN. The world’s first, designer wet weather dress.

Two-years in the making, the hotly anticipated, Dutch designed Raindress was launched to resounding applause yesterday in Amsterdam’s Azzurro Due. 

Designer Melanie Brown, demonstrated salon-style, the way in which her raindress will change the face of urban cycling this coming winter. “By marrying technology and fashion, I have tried to create the ideal wet-weather style. I want a woman to put this on and feel fabulous and ultimately make rain a positive thing… something worth dressing up for, ”said Melanie. 

Tailored Technical Design

Engineered with urban cycling in mind, designed to compliment and developed to keep dry – the BYBROWN Raindress, has been collecting a strong following ever since its first reveal during Mercedes Benz Fashion Week Amsterdam SS15. Bluesign® industry approved for its innovative fabrication, the Raindress is 100% Waterproof, 100% Windproof and made out of a breathable membrane fabric – so the risk of perspiring is minimal. 

International A’Design Silver Award

Since MBFWA, the Raindress has gone on to receive Silver from The International A’Design Award category in fashion, apparel and garment design for its innovative approach in performance garment design. Designer Melanie Brown has been working at marrying style and functionality through new fabrications, compact stow-away capability and most of all, a key silhouette.

  

     

Anticipated Style

With two loops at the front, the dress fits securely on either leg. A sash at each side allows you to bring it in at the waist and a tailored neckline with a hood provides extra protection. The finishings are laser cut and bonded and in five simple steps the entire dress snaps up into a bag. 

Available online at bybrown.nl and key designer stores Azzurro Due in Amsterdam, Margreeth Olsthoorn in Rotterdam and Gabriela de la Vega in New York, the Raindress comes in Black, Army Green and Skydiver Blue and sizes Petite, Regular and Tall.

Technical Details

86% Polyester, 14% Polyurethane Satin

Waterproof W/P 10,000mm H2O, breathable M/P800+/-300gm/m2/24hrs

Washing Instructions: Machine washable

                               

Credits
Concept & Art Direction—Occult Studio  Photography—Jasper Abels  Hair & Make-up—Ellen Romeijn  Styling—Robert Risteski  Model—Danyelle de Jager, Code

 We would like to send a special thank you to ABSOLUT VODKA for sponsoring the event, AZZURRO DUE for hosting the event and BLACK STAR BIKES for providing us with a beautiful bicycle for the evening.

 

  • Melanie Brown

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