Form, fashion and function combine in the Raindress BYBROWN. The world’s first, designer wet weather dress.
Two-years in the making, the hotly anticipated, Dutch designed Raindress was launched to resounding applause yesterday in Amsterdam’s Azzurro Due.
Designer Melanie Brown, demonstrated salon-style, the way in which her raindress will change the face of urban cycling this coming winter. “By marrying technology and fashion, I have tried to create the ideal wet-weather style. I want a woman to put this on and feel fabulous and ultimately make rain a positive thing… something worth dressing up for, ”said Melanie.
Tailored Technical Design
Engineered with urban cycling in mind, designed to compliment and developed to keep dry – the BYBROWN Raindress, has been collecting a strong following ever since its first reveal during Mercedes Benz Fashion Week Amsterdam SS15. Bluesign® industry approved for its innovative fabrication, the Raindress is 100% Waterproof, 100% Windproof and made out of a breathable membrane fabric – so the risk of perspiring is minimal.
International A’Design Silver Award
Since MBFWA, the Raindress has gone on to receive Silver from The International A’Design Award category in fashion, apparel and garment design for its innovative approach in performance garment design. Designer Melanie Brown has been working at marrying style and functionality through new fabrications, compact stow-away capability and most of all, a key silhouette.
With two loops at the front, the dress fits securely on either leg. A sash at each side allows you to bring it in at the waist and a tailored neckline with a hood provides extra protection. The finishings are laser cut and bonded and in five simple steps the entire dress snaps up into a bag.
Available online at bybrown.nl and key designer stores Azzurro Due in Amsterdam, Margreeth Olsthoorn in Rotterdam and Gabriela de la Vega in New York, the Raindress comes in Black, Army Green and Skydiver Blue and sizes Petite, Regular and Tall.
86% Polyester, 14% Polyurethane Satin
Waterproof W/P 10,000mm H2O, breathable M/P800+/-300gm/m2/24hrs
Washing Instructions: Machine washable
Concept & Art Direction—Occult Studio Photography—Jasper Abels Hair & Make-up—Ellen Romeijn Styling—Robert Risteski Model—Danyelle de Jager, Code
We would like to send a special thank you to ABSOLUT VODKA for sponsoring the event, AZZURRO DUE for hosting the event and BLACK STAR BIKES for providing us with a beautiful bicycle for the evening.